John

A firm believer in the Einstellung Effect: "If all you have is a hammer, everything looks like a nail." My alma mater has helped me not to have a myopic view and the need to develop a bird's eye view of an organization. This has helped me to strategically align the marketing goals with the business objectives. Although I work in a field dominated by "Magic tools" and "Growth hacks", I recognize the importance of understanding human psychology and its inherent heuristics. Creativity and Data-Driven Decision Making are my greatest assets. A close observer of the usefulness of AI in marketing and the SaaS landscape.

Product-Market Expansion Grid Explained

November 4, 2021 / By

Do you know what is Product-Market Expansion Grid? This article will tell you about the four quadrants of the grid, their importance, and how they can be used in the analysis of a product or service.

BCG Growth-Share Matrix

October 29, 2021 / By

Do you know what is the growth share matrix? This article talks about the BCG Growth Share Matrix and how it helps a company in identifying its strengths and weaknesses.

4ps of Marketing Mix Explained With Examples

October 1, 2022 / By

Do you know that different elements are involved in making a successful product or service? This article will tell you how to make your product more successful by understanding the 4 Ps of the marketing mix.

What are Customer Relationship Groups?

November 8, 2021 / By

Do you know that customer relationship groups (CRG) can be used to segment your customers based on their loyalty and profitability? This article will tell you about the benefits of CRG and how you can use it in your business.