Marketing Strategy

Ultimate Blog on Marketing Environment

Do you know that there are many factors that affect the marketing environment? This article will tell you about various factors affecting marketing and how they can affect your business.

Societal Marketing Concept Explained with 3 Examples

Do you know that the term “societal marketing” was first coined by the famous marketing professor, Dr. Meyers? In this article, we discuss the history of societal marketing and its objectives.

Customer Driven Marketing Strategy

Customer Driven Marketing Strategy Explained with Examples

Do you know that your customers are not only buyers but also drivers of your business? This article will help you understand how to make your business customer-centric and drive sales through segmentation, targeting and positioning.

Product-Market Expansion Grid Explained

Do you know what is Product-Market Expansion Grid? This article will tell you about the four quadrants of the grid, their importance, and how they can be used in the analysis of a product or service.

BCG Growth-Share Matrix

Do you know what is the growth share matrix? This article talks about the BCG Growth Share Matrix and how it helps a company in identifying its strengths and weaknesses.