Integrated Marketing Communication

Product The product is the actual thing you are selling to the customer. In a hotel, this could be a room with a bed or an airline ticket that can take you anywhere in the world. There are different types of products depending on the industry you are in and the target market. For example, …

7 ps of Service Marketing Explained With Examples Read More »

Are you looking to improve your marketing skills? Check out this article to learn about the 4Cs of marketing.

Do you know that different elements are involved in making a successful product or service? This article will tell you how to make your product more successful by understanding the 4 Ps of the marketing mix.