“Marketing is no longer about the stuff you make, but about the stories you tell.”
Seth Godin
Recent Marketing Articles:
-
7 ps of Service Marketing Explained With Examples
Product The product is the actual thing you are selling to the customer. In a hotel, this could be a …7 ps of Service Marketing Explained With Examples Read More »
-
The 4Cs of Marketing and the Importance of Keeping Your Customers In Mind
Are you looking to improve your marketing skills? Check out this article to learn about the 4Cs of marketing. -
5 Stages of Consumer Adoption Process
What is the consumer adoption process? Consumer adoption is the process by which consumers change their buying and usage patterns … -
Diffusion of Innovation Theory – 5 Groups, 4 Elements & Examples
What is the diffusion of innovation theory? The diffusion of innovation theory was first introduced by Everett Rogers in 1962. …Diffusion of Innovation Theory – 5 Groups, 4 Elements & Examples Read More »
-
5 Important Stages of Consumer Decision Making Process
Importance of understanding the consumer decision making process Understanding the consumer decision-making process is important for marketers because it helps …5 Important Stages of Consumer Decision Making Process Read More »
-
4 Types of Buying Behaviour with Examples
Types of Buying Behaviour Understanding the buying behaviour of customers can help you better understand their needs and make them … -
Ultimate Guide on Factors Influencing Consumer Behavior
What are the factors influencing consumer behavior? How consumers buy and what they buy, and how they react to the …Ultimate Guide on Factors Influencing Consumer Behavior Read More »
-
Top 7 Consumer Behavior Models
What is a Consumer Behavior Model? A consumer behavior model is a theoretical framework that is used to understand the … -
Black Box Model Of Consumer Behavior Explained
Introduction There are many models used to describe consumer behavior. But do you know what is the black box model? … -
Pavlovian learning model of consumer behavior
What is the Pavlovian learning model of consumer behavior? In the Pavlovian learning model, humans learn from associations between stimuli … -
Sociological Model of Consumer Behavior
Types of Social Group Social groups can be classified into two groups: Primary and Secondary. The primary group includes family … -
EKB Model (Engel Kollat Blackwell Model) of Consumer Behavior
The article talks about the Engel Kollat Blackwell model aka ekb model of consumer behavior and its limitations. -
Economic Model Of Consumer Behaviour and its Limitations
What is the economic model of consumer behaviour? How do consumers act, how can they be influenced to behave differently, and how can businesses take advantage of this information? -
Howard Sheth Model – 4 Components, 3 Levels, and Limitations
Introduction In our society, consumer behavior is a topic of extreme importance. In fact, understanding buyer behavior is considered to …Howard Sheth Model – 4 Components, 3 Levels, and Limitations Read More »
-
Nicosia Model of Consumer Behaviour and its Limitations
Do you know that there are different stages in the nicosia model of consumer behaviour and its limitations? In this article, I will tell you about the various stages of consumer behaviour and how these relate to the nicosia model. -
Ultimate Blog on Marketing Environment
Do you know that there are many factors that affect the marketing environment? This article will tell you about various factors affecting marketing and how they can affect your business. -
Societal Marketing Concept Explained with 3 Examples
Do you know that the term “societal marketing” was first coined by the famous marketing professor, Dr. Meyers? In this article, we discuss the history of societal marketing and its objectives. -
5 Types of Marketing Management Orientation Explained
Do you know that there are many different types of marketing management orientation available in the market? This article will help you understand these and their differences. -
Market Offering Explained: Examples and Classifications
Do you know what is a market offering? In this article, learn about the classification of a market offering and its examples. -
Customer Driven Marketing Strategy Explained with Examples
Do you know that your customers are not only buyers but also drivers of your business? This article will help you understand how to make your business customer-centric and drive sales through segmentation, targeting and positioning. -
Product-Market Expansion Grid Explained
Do you know what is Product-Market Expansion Grid? This article will tell you about the four quadrants of the grid, their importance, and how they can be used in the analysis of a product or service. -
BCG Growth-Share Matrix
Do you know what is the growth share matrix? This article talks about the BCG Growth Share Matrix and how it helps a company in identifying its strengths and weaknesses. -
4ps of Marketing Mix Explained With Examples
Do you know that different elements are involved in making a successful product or service? This article will tell you how to make your product more successful by understanding the 4 Ps of the marketing mix. -
What are Customer Relationship Groups?
Do you know that customer relationship groups (CRG) can be used to segment your customers based on their loyalty and profitability? This article will tell you about the benefits of CRG and how you can use it in your business. -
Difference between Needs, Wants and Demands with Examples
Are you aware of the differences between needs, wants and demands? This article talks about how people with different personality types make purchase decisions and what is the difference between them. -
Marketing myopia? – Explained with 4 Examples
Do you know that there are certain things that can cause marketing myopia? This article will explain what is it and how to avoid getting trapped in this trap.